Frieda and Freddies

In the 1970 years, Frieda & Freddies was the name of two famous nightclubs in Miami and New York, the brand being personified by two little chihuahuas called "Frieda & Freddies".   Among others, the MIAMI VICE TV series took place in both clubs; at the same time, a collection of bright and colorful clothing inspired by the club scene including t-shirts and sweatshirts is born.In no time, the Frieda & Freddies collection has become a must-have brand based largely on funky Disco prints and Hawaii shirts. Not only countless Hollywood stars, such as Jackie O, Steve McQueen and Paul Newman, have brought the fame of Frieda & Freddies, but also the cast of MIAMI VICE.As a result, Frieda & Freddies became a cult collection in the 80 years, well beyond Miami and New York. Nevertheless, the decline of discotheques in the 90 years affected the fame of Frieda and Freddies.   This changed dramatically when, in 2005, Lebek & Friends took over the rights to the brand and developed a collection for Europe. The young and fresh collection has expanded, becoming a collection of contemporary European lifestyle.